SHISEIDO ADENOVITAL Awaken hair’s energy for fuller, stronger & healthier hair. With the application of Shiseido’s unique technologies based on its advanced bioscience research, Adenovital approaches three dynamics related to hair growth and supports the growth of full, strong and healthy hair. Adenovital contains a magical ingredient called Adenosine. The Shiseido Research Center has been studying Adenosine over the course of 15 years – and they’ve discovered that this naturally occurring substance that exists in the human body, has a remarkable effect on dermal hair papilla; activating and promoting growth. And so the Adenovital range was created. Benefit: - Reduces hair loss and retains hair moisture - Growth of baby hair - Reduces oil on the scalp