AIRYMOVE Airymove adopts a cutting-edge design exuding a sense of luxury. Package colors allow easy identification of the products. A Cold Perm Lotion based on Skincare Technology Exclusively for the Asian market (with the exception of Japan), Shiseido Professional launched a cold perm lotion that adopts the concept of skincare to achieve curls with plenty of bounce and spring. Consumers and hair salons are increasingly seeking a cold perm lotion that is “gentle on hair,” and provides “long-lasting curls” and “bouncy curls.” To fulfill these needs and to effectively approach the stronger, more resilient quality of Asian hair, Shiseido Professional applied technologies developed through skincare research. Formulating highly moisturizing ingredients has resulted in a perm lotion that permeates the hair shaft more effectively, is less damaging to hair, and achieves attractive, springy curls. -Formulated with Marine Collagen, an ingredient with superior moisturizing properties Because of its very small molecular size, Marine Collagen penetrates the hair shaft effortlessly, ensuring the effective delivery of moisture and perming agents to the cortex. -Formulated with Cationic Polymer, an absorption polymer Cationic polymer adheres to the surface of permed hair, “locking” the curl in place. The polymer is charged with positive electrons, which causes it to adhere more strongly to areas where hair is damaged, preventing the perm solution from over-processing damaged hair. -Formulated with multiple conditioning ingredients The conditioning ingredients effectively condition the cuticle inside and out, leaving permed hair feeling silky and smooth. -Formulated with Propylad, Shiseido’s patented odor-masking ingredient Part of the unpleasant odor is deodorized by the actions of a chemical deodorant, and the patented ingredient Propylad also preven 1) AIRYMOVE EX PERM LOTION EX: for very resistant to resistant hair Apply Perm Lotion to wound hair, leave for 10 to 15 minutes, and rinse with water. Once perm lotion is rinsed out, apply Neutralizer, using the same amount as for the Perm Lotion. Leave for 10 to 15 minutes and rinse off. 2) AIRYMOVE H PERM LOTION H: for resistant to natural hair Apply Perm Lotion to wound hair, leave for 10 to 15 minutes, and rinse with water. Once perm lotion is rinsed out, apply Neutralizer, using the same amount as for the Perm Lotion. Leave for 10 to 15 minutes and rinse off. 3) AIRYMOVE N PERM LOTION N: for natural to sensitized hair Apply Perm Lotion to wound hair, leave for 10 to 15 minutes, and rinse with water. Once perm lotion is rinsed out, apply Neutralizer, using the same amount as for the Perm Lotion. Leave for 10 to 15 minutes and rinse off. Airymove Neutralizer Apply Perm Lotion to wound hair, leave for 10 to 15 minutes, and rinse with water. Once perm lotion is rinsed out, apply Neutralizer, using the same amount as for the Perm Lotion. Leave for 10 to 15 minutes and rinse off.