Shiseido Primience Hair Colour 80ml

MAKEUP CONCEPT: PRIMIENCE hair color was developed by SHISEIDO's makeup and hair artists based on a concept borrowed from cosmetics. Just as makeup softens the appearance and makes use of color to enhance the facial features, PRIMIENCE controls hair color and brings out the hair's natural shine.

INCORPORATING SKINCARE TECHNOLOGY INTO HAIR COLOR SHISEIDO applied its cutting-edge skincare technology and its in-depth knowledge gained over the years through conducted research on Asian skin and hair to develop a unique hair color that brings out the shine and texture of hair like never before. S-hyaluronic acid, a highly-functional moisturizing agent developed exclusively by SHISEIDO, and the DUPLEX Penetration-Enhancing Agent offer a fully-hydrated texture with clear color. Focus on the "function of water" and the "effect of light".